Live across 25 stations

Run your fuel stations like a quant fund.

Optim is the operating system for modern fuel retail — adaptive pricing, live sales, invoice-grade accounting, and inventory intelligence. One platform, every site.

Hourly dispatch cadence
24/day
Sites under adaptive pricing
25+
Daily data rows processed
500k+
Public data sources integrated
12

The platform

Six modules. One dashboard.

Everything a multi-site fuel operator touches in a day — pricing, sales, accounting, inventory, real estate, and station operations — unified in one place.

Pricing Planner

AI-Powered Pricing

  • Per-hour, per-grade strategy schedule built from your volume + competitor history
  • Adaptive engine with poison-ceiling protection and within-day learning
  • Automated dispatch to PWM signs + BackOffice XML + operator email — every change audited
Real-Time Sales

Real-Time Sales Intelligence

  • Live hourly volume per site against your historical baseline
  • Fuel-delivery detection — know whether volume dips are deliveries, not demand
  • One dashboard across every site; zero spreadsheet reconciliation
Fuel Accounting

Fuel Accounting That Reconciles Itself

  • Invoice-to-delivery matching via tank fill events — including multi-stop splits
  • Monthly purchased / cost / variance per site AND enterprise-wide, auto-built
  • Computed Blended Average Cost per tank from real deliveries + invoices
Fuel Inventory

Inventory Without The Phone Calls

  • Live tank levels across every site, with ullage and fill-level alerting
  • Custom alert rules per tank — water, temperature, or low-fuel thresholds
  • Delivery history paired with invoice cost side-by-side
CRE Tools

CRE Prospecting

  • Discover fuel stations, C-stores, and CS-1 sublease parcels across your market
  • Overlay bar-and-lounge density from Google Places + Texas TABC sales data
  • Save target parcels, drill into ownership + property tax history
Maintenance

Station Operations

  • Maintenance tickets, dispatcher assignment, and equipment history per site
  • Connectivity alerts surface the moment a POS or tank gauge stops reporting
  • Compliance & licenses tracking to keep every permit current

Built for operators

Decisions in seconds, not spreadsheets.

Optim pulls together the data you already have — POS transactions, fuel deliveries, competitor feeds, inventory gauges, appraisal districts — and turns it into the answers you actually need.

  • Hourly adaptive pricing — engine re-optimizes every top-of-hour with outlier filtering and within-day learning built in.
  • End-to-end reconciliation — invoices, deliveries, POS sales, and tank readings cross-check each other automatically.
  • Alerting that actually pages — pump outages, unusual volume drops, and fuel-delivery windows flagged in the chart you're already looking at.
  • CRE prospecting on the same stack — screen for sublease and acquisition targets while the day-to-day runs itself.
optim.freatx.com · Pricing Planner

UNL · Site 6715

$3.569

+3¢ vs composite

Volume ratio

1.14×

Above avg

Today strategy

Max Profit

Auto

Real-Time Sales · UNL

00:0006:0012:0018:00Now

Delivery matched

Invoice #3658334499 → Site 6715 · 4,962 gal UNL

Pending cost

13,615 gal UNL awaiting invoice · Shell

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